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Yes!
Let's 'do launch'!
Call us at
203-783-0467
or email us at:
LaunchCT@gmail.com
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What's
the plan of attack?
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Some
of the best ideas fall victim to improper planning from the
outset. At the end of the day, it's about moving units.
The cash register needs to ring. And your CUSTOMERS opinion is
the most important one. You need to talk to them BEFORE you
bring your widgets to market! Their needs and desires should
shape your strategy. Granted the tail can wag the dog, and desire can
be 'created' - especially in technology, entertainment, fashion
and consumer goods. |
The
media has changed
and so have consumers, but
STRATEGY is still VITAL.
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But
you still need to know the best ways to reach and communicate with your
customers and potential customers.
Market Research: The basic questions of who to market to and how
to go about it can be answered through target market research. We can
assist you with the following areas:
*
Surveys
* Focus Groups
* Online market data research Pitch
Development: If you're a NEW VENTURE (start-up) we can assist you with your PITCH
DEVELOPMENT, in addition to the
areas above. Undoubtedly
you're looking to raise funds through an Angel Investor or VC. We can
help you develop a pitch that will knock their socks off and get them to
whip out the check book.
They will know what consumer need you address,
how you plan to market your product, and how many units you will sell.
MOST IMPORTANTLY you will have research and data to back it up.
Strategic Planning: If you're an EXISTING brand or product
looking to craft or
re-vamp your marketing strategy, we can help you figure out the best
plan of attack. This will be a mix of opinion and hard research,
presented to you in the form of a recommendation statement.
In any case, let's start by discussing your plans and goals...
Give us a call or shoot us an email!
© 2002-2010 Big Launch Consulting LLC.
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