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Let's 'do launch'!
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The
POWER of a brand can be immeasurable...
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Sorry
to stick with the Nike theme, but it's something almost everyone
can relate to. Which is part of our point. If you asked someone
in the 70's what that symbol to the right is they'd probably
tell you it looks like a comet or some kind of ancient knife.
Now, ask nearly anyone ON THE PLANET what that is, and they'll tell you it's the
Nike Swoosh.
A small running shoe company from Oregon took branding to
a whole new level. |
Case
in point.
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A
brand is MORE than just a logo, a symbol, or a slogan. It's an attitude,
a philosophy, and an essence. It is a visual and auditory representation
of your business and what drives it. It can also be the necessary
ingredient to separate you from your competition, and propel you to the
top.
Think
about companies like Nike, Apple, GEICO, Mastercard, Southwest Airlines,
UPS, Yahoo!... even AFLAC (yes, the Duck!). There are PLENTY of other
companies that do EXACTLY what these companies do, and maybe even
cheaper.
These companies have set themselves apart by branding.
You may be thinking - that's all well and good, but a) we don't have a
$50 million marketing budget, OR b) we're not selling a sexy
consumer-directed product like footwear or computers.
True, but even if you're a mom-and-pop store
with ONE LOCATION; even if you have a $500 marketing
budget, you STILL have a brand. Whether you sell Lingerie or Liquid
Plumber,
BRANDING can still set you apart from the competition.
Your NAME, your
logo, your image, your slogan, your IDENTITY - all fall under the realm
of branding. Your brand is reflected with every contact you make
internally and externally, and every message you send.
Granted,
you can 'BECOME' a brand just by being BETTER. Google. Ebay. Michael
Jordan. But that takes a tremendous about of luck, OR you ACTUALLY have
to be better than everyone else. In today's era of 'like' offerings -
branding is what set you apart. Chances are someone else does what you
do. When the consumer makes the choice, you better hope they think of
you.
Whether
you want to create a new brand from start or revamp and existing brand,
here are the areas we can help you with:
* Naming
* Logo Design
* Visual
identity elements
* Slogan
* Taglines
So
communicate to us what you're all about, and we can turn it into a brand
that will set you APART...
Give us a call or shoot us an email!
© 2002-2010 Big Launch Consulting LLC.
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